Why Learning Technologies?
Information Technology has revolutionised almost every area of life in the last 20 years. None more so than the office. The promise of information at your fingertips has been fulfilled but, rather like the sorcerer's apprentice in Disney's Fantasia, the technology has been too successful. We are now in danger of drowning under the mass of information that we are bombarded with on a daily basis. A Gallup study for Pitney Bowes inc(1) showed that the average UK worker sends and receives on average 171 messages a day and is interrupted every ten minutes. We are deluged with letters, faxes, phone calls, voice mail, e-mail, memos, post-it notes, pagers and telephone message slips, to name but a few. Add to this the reports, journals, newspapers and magazines that you are expected to read to keep abreast of current developments, not to mention the internet. It is clearly a problem. What is needed is not more information technology but Learning Technologies. Ways of working that enable you to manage your time effectively, filter, read and understand the information that you need and be able to recall the key facts.
Knowledge is increasingly being treated as a product itself - A vital factor in producing competitive advantage. However, without effective learning and communication strategies to pass this on throughout teams, or the organisation as a whole, knowledge is worthless.
If any part of your organisation wasted 80% of its budget, you would want to know why and make sure it didn't happen again. This is exactly what most training departments do year after year. Research shows that 80% of the detail from a traditional training course is forgotten within 24 hours(2) even if the delegates have been interested and concentrating during the course. We don't just deliver training, we deliver learning. By using Accelerated Learning methods and an integrated review system you and your employees can be assured of not only learning the techniques, but remembering them and putting them into practice.
1 Messaging Practices in the
Knowledge Economy (1999)
2 Research by Hermann Ebbinghaus et al - Quoted in 'Use Your Head' by Tony Buzan
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